Are you looking to grab your audience’s attention with great graphics? Then it’s time to switch to Canva – it offers an easy-to-use interface and a vast collection of customisable templates. On top of that, it also assists you in creating top-notch designs that align with your brand’s identity effortlessly.
If you’re using LinkedIn for B2B marketing, showcasing customer testimonials in visually appealing graphics is the way to go. With Canva, you can create eye-catching designs that will grab your potential client’s attention and establish your credibility in the market.
Read on to understand different Canva testimonial graphic templates, and take your brand to the next level.
How to Create Testimonial Graphics on Canva?
Creating a captivating testimonial graphic on Canva is a breeze, even if you’re not a design expert. Follow these step-by-step instructions for crafting an eye-catching LinkedIn testimonial graphic:
Sign Up on Canva
If you haven’t already, then visit the Canva website and set up a free account. While there are premium options available, the free service is usually sufficient for most small businesses.
Log In and Choose Design Type
After logging in, Canva will prompt you to choose a design type. Opt for the “Social Media” format, which is an ideal 800 x 800-pixel square shape. This size works great for LinkedIn feeds.
Select a Background
Click on the “Background” tab on the left sidebar and choose a background that complements your brand or the testimonial content. It could be a solid colour, gradient, or image that aligns with your business.
Add Testimonial Text
Click on the “Text” tab to add the testimonial content. Use a clear and readable font, and make sure the text stands out against the background. Include the person’s name, their role or association, and the testimonial itself.
Experiment with Fonts and Colours
Customise the text by experimenting with different fonts and colours. Ensure that the font style aligns with your brand and the overall tone you want to convey.
Include a Photo
If you have a photo of the person giving the testimonial, click on the “Elements” tab, then “Photos,” and upload the image. Place it strategically on the graphic, perhaps next to the testimonial text.
Add Additional Elements
Enhance your graphic by adding elements such as icons, shapes, or lines to create a visually appealing layout. This step adds a professional touch to your design.
Fine-Tune and Preview
Take a moment to fine-tune the elements, ensuring a professional and polished look. Preview your graphic to see how it will appear in the LinkedIn feed.
Comprehensive Strategies to Create an Exceptional Canva Testimonial Template
Here are some highly effective strategies that will help you create outstanding Canva testimonial graphics perfectly aligned with your brand image.
1. Choosing the Perfect Canva Template
When you are in Canva, picking the right template is like choosing the right outfit for a special occasion. For businesses, it’s recommended to go for the Clean and Simple Testimonial Post.
Find the one that hits the right spot. Keep searching until you see the one that you think has the potential to grab the attention of viewers. It is the most important step in creating a graphic testimonial.
Canva gives you all the tools to change the template according to your choice and brand colours.
Just remember, your template is the first impression of your company for the viewer. Make sure it fits your style.
2. Incorporating Client Information
Adding your client information to the Canva testimonial is crucial for making them more effective. It gives your testimonials the extra kick they need to stand out.
- Inserting Text
Click on the “Text” tab. Then, choose a text box that feels right for your information. Keep it short.
- Choosing Fonts
Fonts set the tone of your brand. If you are a bit more formal, go for the serif font. For cool and modern, you can choose a sans-serif font. It is sleek and straightforward.
3. Incorporating Branding Elements
Now, it’s time to add your branded features.
- Adding a Logo
Your logo is key to your brand. Adjust the size and position, and make it the star of the show.
- Choosing Brand Colours
Colours represent your brand’s mood. Choose your primary and secondary colours, which are like your brand’s signature shades. Click on the colour picker tool and enter the corresponding colour codes. Canva allows you to save those colours for future creations.
4. Adding Client’s Picture
Now, let’s add a face to the words:
- Choose a high-quality image: It’s like selecting a profile picture for your social media: clear, professional, and not pixelated.
- Crop the image: If you want to adjust the frame for the perfect picture, Canva has got your back. You can crop it to fit like you are customising a puzzle piece.
- Add a border or frame: Borders and frames in Canva are like accessories for your client’s picture. It can enhance your testimonial’s overall look.
5. Finalising and Saving Your Design
It’s time to finalise and save your design. To do this, follow the steps below:
- Proofread your text: Typos are embarrassing. Check your work to ensure that your Canva testimonial is error-free.
- Add final touches: For the final touches, you can add a background image. Make it stand out without making it overwhelming.
- Save your design: Save it in a format that’s easy to share – PNG, JPG, or PDF.
6. Sharing Your Testimonial
Now it’s time to share your creation.
- Social Media: Publish on your preferred social media platforms, like Facebook, Twitter, or Instagram. Don’t forget to tag your client.
- Website: Share it on your website: homepage, testimonials page, wherever it fits. Make it easy to find.
- Email: Email it to your subscribers. Don’t forget to add a link to your website.
- Print materials: You can also print it on business cards, flyers, and brochures if that works for your company..
By sharing your Canva testimonial template, you are putting your brand out there for the world to see.
Conclusion
There you have it, the whole journey from selecting the right fonts and colours to adding captivating images and graphics. Each decision is made with precision and purpose, ensuring that your testimonial resonates with authenticity and impact. It’s like creating a work of art: unique, personal, and ready to leave an impression. Now, it’s time to showcase your skills and make your mark in the world of testimonials.
Contact
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