Nowadays, patients are much more eager to educate themselves regarding healthcare and its services. Hence, healthcare providers are in search of different ways to engage with their patients by educating them while extending their patient base. This is where healthcare marketing services play a crucial role in reaching, engaging and educating new as well as existing patients.
What is healthcare marketing?
As mentioned earlier, healthcare marketing aims to reach patients and build trust by creating a communication link between healthcare providers or facilities and patients. This can be achieved only by developing valuable information for patients in the form of a website, SEO, social media, email marketing, video, advertising, etc.
Nowadays, the medical industry is quite competitive. So, you need to have effective healthcare marketing strategies in place to stand out from the rest. Alongside this, it acts as a medium to place you as a thought leader in the medical speciality.
What are the major benefits of healthcare marketing services?
- Attracting new patients and retaining your already existing ones
- Improving patient engagement
- Boosting brand reputation
- Increasing patient referrals
- Developing thought leadership in medical speciality
- Helping in becoming a reliable guide in the eyes of patients
- Promoting medical services
- Improving overall patient experience
- Improving online visibility
Developing a healthcare digital marketing strategy
In today’s world, more patients are interested in looking after their health. So, they frequently turn to the internet for reliable patient-centric information. They also search for finding practices around them as well. Statistics revealed that 80 per cent of patients refer to the Internet for health-related information.
So, it is highly important to put healthcare digital marketing strategies in place and for that, a healthcare facility should focus on the following aspects with proper timelines:
- What channels to use?
- Why we should choose?
- Real-time case studies?
- How to get started?
What are the best healthcare digital marketing strategies to reach patients?
Now that we have understood the significance and benefits of healthcare, let’s take a look at varied tips you should implement in your marketing strategy to reach more patients and convert them into loyal brand advocates. These are many proven tips that will help you where to get started.
Build a practice website
Having a good healthcare website with responsive design deliver greater value from the moment a patient visits your website. Your website needs to primarily explain who you are, where you are and what you offer. As the website is 24/7/365 active, it will deliver the information to potential visitors on your behalf, whenever required.
Local SEO
Most people perform online research before scheduling an appointment with a healthcare provider or healthcare facility. So, it is important to improve the local SEO of your website through Google My Business. When it comes to Local SEO, Google My Business is a must-use tool. It’s a free tool offered by Google to manage your online presence. Make sure to include your name, location, contact information, what you are and what you offer. Also, be sure to pick the most appropriate speciality as well.
Invest in online patient reviews
Many people refer to online reviews nowadays before walking into a healthcare facility for treatment. Although it is a staggering number, reputation really matters when making any decision, particularly in the healthcare sector. So the best way to reach the top of search engine ranking is to receive positive reviews continuously. For the same, you should have a proper workflow in place. Therefore, it is mandatory to automate the process as much as possible for achieving success.
Have well-structured website content
Make sure to include in-depth content on your website that answers what and why with some frequently asked questions. Content should be given high priority as it matters a lot when making decisions.
- Add keywords in the title and sub-headings
- Keep the URL short and include keywords
- The pages should have 500+ words
Pay attention to digital advertising
To get potential patient leads, you can select Google Ads, Facebook Ads, Youtube Ads, Instagram Ads, Display Ads, Native Ads and Programmatic Ads.
Get patient email addresses
Email marketing is also a powerful tool where you are able to share your webinars, ebooks, quizzes or subscriber content.
Wrapping up
Healthcare marketing service is an ever-changing world with endless opportunities to grow your practice while engaging your patients. All it needs is a healthcare digital marketing agency like Medicality, to get you where you desire and deserve to be.