Knowing what content is going to grab your followers’ attention is a significant concern for every company using social media, and finding the perfect solution is challenging. But don’t worry—you’re in the right place to learn how to stand out on a crowded platform.

These incredible social media post ideas aren’t just random suggestions; they’re key to increasing your B2B brand’s visibility and engagement for 2024 and beyond. 

Additionally, you’ll be able to improve the quality of your online presence and create stronger relationships with your audience.

Post Ideas

  • Ask Questions

Have some fun and create polls. People love to express their opinions, and polls make it simple to do so. It’s an excellent method for quickly obtaining feedback from your target audience about your service or product.

  • Set Up Challenges

Get your brand noticed by setting up a challenge and inviting your audience to join in. If you want the challenge to go viral, it must be simple and include filming a quick video or taking an image of the outcome to post and share with a hashtag.

  • Invest in UGC Content

UGC (user-generated content) isn’t new, but it’s definitely time to make good use of this if you haven’t yet. Like influencer marketing, UGC content is created by people, not the brand. Generally, UGC content is made by genuine, unpaid clients.

Clients are more likely to engage with UGC than with brand-created content, and the authenticity of UGC sells. Create a hashtag that your clients can use and feature their images or videos on your feed.

UGC content can help you:

    • Promote your services and products without appearing too salesy.
    • Collect diverse content to post on your social media accounts or incorporate into other content.
  • Share Achievements

If you achieve a major accomplishment, reach a milestone, or win an award, inform your social media audience about it. If appropriate, you can also incorporate it into the launch of a limited-time promotion for your service or product.

  • Timely and Trendy Topics

Awareness of the latest news and trends is a great way to write blog content to attract clients. Include these topics in your content to show that your company is relevant and connected to the world. 

Engaging in conversations or sharing your unique insights will increase engagement and position your brand as an innovator.

  • Proudly Present Your Happy Clients

Another effective post idea is to share your client reviews. This is a great method to build trust in your B2B brand by showcasing your satisfied clients and their success stories. 

Share testimonials with a photo, quote, or video showing clients talking about or using your service or product. This makes it more believable than any sales pitch.

If you haven’t received any reviews yet, social media is one of the best platforms for reaching out to your clients and soliciting testimonials. Your fans are likely to leave a review since they’ve already expressed interest in following your account.

  • Interactive Tutorials

Create tutorials or guides that walk your audience through your services step-by-step. Inspire them to try it themselves and share their results. This can be done for various topics and fosters genuine involvement.

  • Host a Social Media Giveaway

Picture background

Giveaways make fantastic social media posts for engagement. People love the chance to win prizes and enjoy participating in contests. Giveaways are a great way to increase participation and get people talking about your business. If done correctly, everyone will have fun, even if they don’t win the prize.

When people participate in contests on some platforms, the event appears on their news feeds for their contacts to view. This can spark curiosity among new audience members and significantly increase your return on investment. Ensure your contests align with the platform’s terms and conditions.

  • Share Behind-The-Scenes Content

People are drawn to behind-the-scenes content because it satisfies their curiosity about your company. People will also likely appreciate seeing the process if your company produces something interesting. Showing the design process or the research behind something will capture the audience’s attention.

People may also want to learn about the personalities behind the brand in a more personal way. Businesses are often seen as faceless entities that dispense what we want. Every employee has also a unique personality and role within the company. Connecting with social media audiences also helps humanise the company and is an excellent method of increasing engagement.

  • Ask for Feedback or Opinions

If you have an idea or a new product, solicit your followers’ feedback. This is particularly useful when you’re offering a new service or improving an existing one. Knowing what clients want is key to keeping up with their expectations.

People also love to express their thoughts and feedback when you are honest with them. It doesn’t have also to be about your product or service; clients may offer their opinions on industry issues or anything else. Many people will be delighted to have a forum for discussion.

Wrapping Up

You’ll also have to be creative and genuine to keep people engaged on your social media channels in 2024. These social media engagement post ideas offer a unique opportunity to connect with your audience and keep them anticipating your posts.

Whether you share insights into your daily activities, host a giveaway, or launch engaging challenges, the key is creating content your audience is excited about. It’s more than just grabbing their attention; it’s about making lasting connections and building a positive community that shares your passion. 

By incorporating these post ideas into your social media strategy, you’ll also maintain an engaging and exciting online presence that attracts new followers and keeps your existing ones engaged. 

Let’s hope 2024 will be filled with positive interactions and strong social media connections!


Ready to tick social media marketing off your to-do list?

Serving 1000+ small B2B business owners since 2017, 100 Pound Social provide done-for-you social media plans – from £100 a month: Your dedicated UK-based Content Creator will:

🧑‍💻 Create high-quality, bespoke social media content (no AI or bots) 

📈 Build a cohesive social media presence for your business 

🕥 Allow you to save time and focus on your business

Visit to find out how 100 Pound Social will:

Boost your business online with consistent & relevant content 

Save you 18x the cost of hiring in-house 

Save you 20 hours per month

Find out more:

👉🏻 Plans

👉🏻 Book a call

Read More…